Simple Purifying Cleansing Lotion

Simple Purifying Cleansing Lotion is a facial cleansing lotion from Simple, the UK skincare brand known for its Kind to Skin range. This milky, lotion-textured cleanser is designed to lift away everyday dirt, excess oil and light make-up while leaving the skin feeling clean and comfortable. According to the brand, the Simple range is made without added perfume or artificial colour, which is why many people with sensitive skin choose it. It fits easily into a morning and evening facial cleansing routine.

Unlike foaming face washes, a cleansing lotion has a soft, creamy texture that is smoothed onto the skin and then wiped away with a cotton pad or rinsed off. This makes it a gentle option for people who find that foaming cleansers leave their skin feeling tight or dry. It helps remove the sunscreen, sweat and grime that build up over the day, which is especially relevant in Malaysia’s hot and humid weather. Clean skin also makes a better base for the toner, serum and moisturiser you apply afterwards.

Simple Purifying Cleansing Lotion suits most skin types, including normal, combination and sensitive skin that prefers a mild, non-stripping cleanse. Follow with a moisturiser to help keep the skin feeling soft and comfortable. If your skin reacts easily, a patch test before first use is a sensible step. Always check the full ingredient list on the pack if you have known sensitivities or allergies.

• Apply a small amount of lotion onto a cotton pad or your fingertips.
• Gently smooth over the face and neck using light circular movements, avoiding the immediate eye area.
• Wipe away with a clean cotton pad or rinse off with lukewarm water.
• Repeat if needed to remove remaining make-up or sunscreen.
• Pat the skin dry and follow with your usual toner and moisturiser.

• Store in a cool, dry place below 30°C, away from direct sunlight.
• Close the cap tightly after each use.
• Do not leave the bottle in a hot car or bathroom windowsill.
• Keep out of reach of children.

• Simple Purifying Cleansing Lotion is generally well tolerated when used as directed.
• Mild stinging or redness, especially on very sensitive or broken skin.
• Temporary dryness or a tight feeling after cleansing.
• Eye irritation if the lotion gets into the eyes.
• Uncommon allergic reactions such as itching, rash or swelling.
• Stop using and consult a doctor or pharmacist if irritation persists or worsens.

• Do not use if you are allergic to any ingredient listed on the pack.
• Avoid applying to broken, cut or severely irritated skin.
• Avoid direct contact with the eyes; rinse with water if contact occurs.
• For external use only.

• No known food interactions.
• If you are using prescribed topical treatments on your face, check with your doctor or pharmacist before adding a new cleanser to your routine.
• Avoid combining with harsh scrubs or other strong cleansers in the same routine to prevent over-cleansing.

• Use lukewarm rather than hot water, which can leave skin feeling dry.
• Use gentle movements and avoid rubbing the skin hard with cotton pads.
• On days you wear heavy sunscreen, cleanse twice to make sure the skin feels thoroughly clean.
• Pat dry with a clean towel instead of rubbing.
• Follow with a moisturiser while the skin is still slightly damp.

Simple Purifying Cleansing Lotion is for external use only. If you have sensitive skin, do a patch test on a small area, such as the inner forearm or behind the ear, before using it on your face.

Keep out of reach of children. If you have an ongoing skin concern, speak to a doctor or pharmacist for advice on a suitable routine.