Digital Marketing Executive

Duties

• Work in a dynamic team environment to deliver marketing campaigns
• Collect and translate business requirements into actionable campaigns
• Create content related to healthcare to drive traffic and user engagement
• Effectively market healthcare products and services
• Measure and track campaigns conversion and effectiveness
• Manage various customer channels and touchpoints like social media, emails etc

Technical Requirements

• Experience in Google Analytics, Google Tag Manager
• Experience in Search Engine Optimization and Search Engine Marketing
• Understand importance of ranking factors for search engine optimization
• Good understanding of UTM
• Experience in Google Ad Words, Google Ads Manager
• Experience in Facebook Marketing, Instagram Marketing, YouTube Marketing
• Able to create, run and measure success of EDM campaigns
• Understanding of customer purchasing behavior and psychology

Additional Experience Considerations

• Advantage with experience in SEO related roles
• Advantage with previous experience with ecommerce platforms
• Advantage with previous experience with medical related field
• Advantage with Background in Psychology, Marketing or Sales
• Advantage with HTML, CSS, Javascript skills
• Advantage with Design Skills like video, and graphic design